Thursday, January 21, 2010

The taste of true love

One Saturday while mingling with happy diners at Nature’s Express, a lady stopped me to express her profound disappointment with the minestrone soup. She assured me that the minestrone was incorrectly spiced. Whatever I said was not making her any happier either, and she carried on and on about the poor quality of the soup. Fortunately, another customer who had overheard the interchange stood up to give her opinion. She countered that the soup had been perfectly spiced, adding "and I know spices!" When she sat down, no one said any more about the minestrone and peace again descended on the diners. 

Each customer was perfectly correct in her opinion. The soup fit one's taste but not the other.  

Taste is of utmost importance to a restaurant's success, but our main goal is to provide a high level of nutrition through healthier food choices. Great taste can come processed with high fat, high salt, laced with hormones and added chemicals... or it can come freshly prepared with quality ingredients, high in natural nutrition and spiced with healthy herbs. Taste is similar to infatuation with all its potential pitfalls; good nutrition is true love.

Nature's Express is serious about this mission to promote healthier lives by making it easier to choose better nutrition. We tweak our recipes to decrease the salt, fat, and calories, while increasing the fiber and phytonutrients. We don't kid ourselves; we are not perfect and do not profess to be. However, our team believes in creating healthier, convenient, and tasty food at a great price. 

We hope to have the opportunity to serve you soon.

Expressly yours,

carl myers


1 comment:

  1. I am totally in love with eating as nutritiously as possible (oh, and I love my super-supportive hubby too!). I agree that the minestrone is delightful just as it is and wonder if the argumentative woman was missing the taste of salt? Silly salt eaters ....
    -- Lisa R.
    Enjoying N.E. Yuma since 2008