Monday, February 14, 2011

Who Needs Healthier Food?

'Eat less,' U.S. says, but fast-food chains super-size their offerings” - LA Times

Honesty is appreciated wherever one finds it. In a recent LA Times article, Sharon Bernstein focuses on the wide gap between official nutrition recommendations and what sells. The following statement from a fast-food executive quoted in her article tells it like it is.

"The bottom line is that we're in the business of making money, and we make money off of what we sell," said Beth Mansfield, spokeswoman for CKE Restaurants Inc., which owns the Carl's Jr. and Hardee's chains. "If we wanted to listen to the food police and sell nuts and berries and tofu burgers, we wouldn't make any money and we'd be out of business."

She is right, ignoring the longer-term results of junk food is a great way to make money. Connecting the dots between skyrocketing medical costs and fat children, diabetes, and heart disease is unlikely to happen when someone is just looking for a quick and tasty bite to eat.

At Nature’s Express we are designed to maximize purpose, not profits. We serve less toxic food because we believe the world will be a better place the more we are fit and healthy instead of fat and unhealthy. Money is necessary for our business to grow, but no way is it the reason we’re in business.

Beth makes a good point. People choose which businesses will survive and which won’t. So far it is no contest - the high fat, high sugar, and high calorie choices are winning hands down.

In 1900 people said, “Who needs a horseless carriage?” In 1970 IBM execs said, ”Who needs a computer?”

Perhaps in 2030 (with heart disease, diabetes, and obesity uncommon) we will look back at 2011 and laugh – “Who needs healthier food?”

Stay tuned.

Carl (not Jr.)

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